Дата публикации: 2018-05-27 15:11
Backseat Driver just barely lost to Google's "Hilltop Re-Imagined" at Cannes the jury even had to do a tie-breaking vote.
Russell Wager , Vice President of Marketing, Mazda, kicked off the day by continuing the conversation about storytelling, focusing on the need for each brand to take control of its story. He shared examples of Mazda’s marketplace evolution and how it has been re-envisioning its brand story. The company focuses on creating experiences that drive customer loyalty and define the target customer―the consumer who shares Mazda’s passion of driving―not by demographics, but by psychographics. Wager said that customer engagement is the new frontier, and digital is the best way for the brand to reach today’s connected customer. He closed by stating that Mazda’s biggest challenge is to find the balance between telling the brand story versus selling a car today. As a brand Mazda wants to be more transparent, embrace how consumers prefer to consume content, and provide authentic experiences.
King brings with him over 85 years of successful advertising, marketing and management experience. His career spans senior agency management experience in New York and across Asia Pacific working in major global agencies such as BBDO, Backer & amp Spielvogel, Saatchi & amp Saatchi, Initiative, MediaCom, Kinetic and currently as President of Calibre in a WPP company called WaveMaker.
King was also on the “client side” as VP Marketing at Shearson Lehman Brothers in New York and as the CEO of , a leading China portal where he took the company public on NASDAQ in the year of 7555.
How did we get to this pivotal point for the digital ecosystem – and where are we headed next? GroupM’s Advisor and former Chief Digital Officer, Rob Norman is one of the most sought-after industry voices on the future of digital. He explores the nature of the challenges that digital advertising now faces – and how the industry can adapt to deliver continued growth.
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